“Who’s Afraid of Water Management?” with Chris Peacock and Our Friends at Nori

A podcast about climate change and water resources management


AQUAOSO’s CEO and Founder, Chris Peacock, had a great discussion with the team at Nori on the Reversing Climate Change podcast. In this episode, the team and Chris talked in-depth about climate change and water resources management, and the financial implications that connect the two.

It can be argued that the effects of climate change are some of the biggest threats to agriculture today, particularly around water. So, it is paramount for best practices to be highly utilized, even off the farm. Doing so derives financial value out of the land that is invested in and farmed on.

“AQUAOSO believes in the economics of land stewardship; if you do things the right way, you can get higher value over time out of your land.” – Chris Peacock, CEO and Founder of AQUAOSO

In this session, you’ll learn about:


  • The “smart water” space today and how the economies and business models that deal with water are fundamentally changing and are starting to work.
  • The controversial nature of water rights and their relationships to agriculture and utilities
  • Why water risk needs to be at top of mind and why water data platforms are a necessity
  • The implications of poor watershed planning and what proper planning means
  • Water management efficiency
  • How economic incentives such as water markets can be paths toward water resilience

Water touches everyone, not just agriculture. There are links between agriculture, utilities, and communities that can be hard to see, even elusive – and they are connected by water. 

Everyone in the discussion agreed that people choosing to work together at the watershed level to allow collaborative circumstances is a catalyst for water resilience. Chris explains that in order to understand situations, transparent and accurate data that puts all stakeholders onto the same page is essential. AQUAOSO exists to build a water-resilient future for the world. The Water Security Platform is an example of compiling the right data into the right place.


“Tools like AQUAOSO’s help us look to provide an even greater value proposition to the farmers to join this market.” – Alexsandra from Nori


Ultimately, creating positive change around water is a product of understanding a situation and making the right choices. AQUAOSO strives to help people make those right decisions around water resources management in light of the extreme weather events that we’re seeing. In the end, the goal is to make the world a better place.


“A lot of us have been focused on one siloed component of solving a problem. The reality, though, is the only way we’re going to solve some of these big, hairy problems is by working together.” – Chris Peacock, CEO and Founder, AQUAOSO

Put trended water and land data to work for you.

Assessing water risk is made easy through AQUAOSO’s flexible software modules. We support the operating environment of the modern agricultural economy.

From Our Clients

Learn why more than 20% of California Agricultural Lenders trust AQUAOSO.

“Using AQUAOSO has helped me cut down on research time and has provided me more water information than ever before! It is now the first step in my loan underwriting process and it has allowed me to devote more time toward expanding our loan portfolio.”

Laura Maffei

SVP, Community West Bank

“I have been continually impressed with AQUAOSO’s commitment to customer service. We use the Mapping and Research Tool and at our request AQUAOSO expanded the information covered in their reports. This eliminated the need to visit multiple websites to gather information and we’ve been happy with the result!”

Melissa Sandlin

Sr. Appraiser, American AgCredit

“Over the past several months of utilizing the AQUAOSO platform, it has allowed me to provide clear and concise information to our collateral department and appraisers, to speed the process along. I have also been able to utilize it in working with customers to complete required sources of irrigation forms, with information from a single source rather than sending them to chase down documents from multiple agencies. This has saved a us up to two weeks and helped us to meet deadlines.”

Josh Ollenberger

Regional Sales Officer, CGB AgriFinancial

“I love how user friendly AQUAOSO’s research tool is and how fast it is to generate detailed water and soil reports, which are perfect for gathering parcel information for our loans.”

Juli Bakker

Golden State Farm Credit

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